Source Toys from China
From Shantou's 50-year toy heritage to Yiwu's wholesale toy halls. China produces over 70% of the world's toys.
Toys Manufacturing in China
China produces roughly 70% of the world's toys by volume. Guangdong province is the manufacturing epicentre, with Shantou (Chenghai district) and Dongguan together accounting for the majority of output. China exported US$50.6 billion in toys in 2024, serving every major global market.
Shantou's Chenghai district is the single largest toy production cluster in the world, housing over 5,000 toy companies. Dongguan serves as the OEM production floor for international brands. Yiwu handles low-MOQ toys and novelty items. Safety compliance (CPSIA, EN71, ASTM F963) is the critical gate for toy imports.
CHINA'S SHARE OF GLOBAL TOY PRODUCTION
Global toy production (by volume)70%
China's toy exports (2024)US$50.6B
Chenghai (Shantou) toy companies5,000+
Global plush toy production80%
Sources: Industry data, 2024-2025 estimates
Top Toys Sourcing Cities
Ranked by supply chain depth, factory density, and export track record
Dongguan
Sourcing guide
Yiwu
Sourcing guide
Learn More About Each Sourcing City
Click a city to see what makes it a key player in the electronics supply chain
Shantou's Chenghai district is one of the world's best-known toy manufacturing clusters, with dense supplier networks covering RC vehicles, educational toys, dolls, building blocks, and electronic toys. The cluster is supported by a mature upstream ecosystem that includes mould making, plastic injection, components, and assembly, making product development and sourcing highly efficient.
For importers, Shantou is the right starting point when sourcing toys that depend on cluster depth, product variety, and established manufacturing specialisation. It works especially well for buyers looking for strong factory concentration, faster sampling coordination, and access to suppliers across multiple toy categories within a single regional ecosystem.
Shantou's Chenghai district is one of the world's best-known toy manufacturing clusters, with dense supplier networks covering RC vehicles, educational toys, dolls, building blocks, and electronic toys. The cluster is supported by a mature upstream ecosystem that includes mould making, plastic injection, components, and assembly, making product development and sourcing highly efficient.
For importers, Shantou is the right starting point when sourcing toys that depend on cluster depth, product variety, and established manufacturing specialisation. It works especially well for buyers looking for strong factory concentration, faster sampling coordination, and access to suppliers across multiple toy categories within a single regional ecosystem.
Dongguan is one of China's key OEM manufacturing centres for toys, with factories producing for international brands across categories such as plush toys, action figures, board games, and promotional products. The city is known for stronger factory management, export experience, and familiarity with the certification and compliance requirements expected by large overseas buyers.
For importers, Dongguan is the right call when toy quality control, compliance readiness, and production consistency matter more than simply finding the lowest price. It is especially suitable for buyers supplying major retailers, Amazon channels, or branded toy programs that require stronger documentation, testing awareness, and more reliable production standards.
Dongguan is one of China's key OEM manufacturing centres for toys, with factories producing for international brands across categories such as plush toys, action figures, board games, and promotional products. The city is known for stronger factory management, export experience, and familiarity with the certification and compliance requirements expected by large overseas buyers.
For importers, Dongguan is the right call when toy quality control, compliance readiness, and production consistency matter more than simply finding the lowest price. It is especially suitable for buyers supplying major retailers, Amazon channels, or branded toy programs that require stronger documentation, testing awareness, and more reliable production standards.
Yiwu is one of China's best-known wholesale sourcing hubs for toys, novelty goods, and small commodity trading. Yiwu International Trade City brings together suppliers across multiple halls covering toys, party supplies, seasonal novelties, and impulse-buy products across a wide range of price points and styles.
For importers, Yiwu is the right choice when low minimums, mixed containers, and broad product variety matter most. It works especially well for buyers testing the market, building seasonal assortments, or combining multiple SKUs in one shipment. Compared with more factory-driven toy cities, Yiwu is stronger for wholesale convenience and speed than deep OEM product development.
Yiwu is one of China's best-known wholesale sourcing hubs for toys, novelty goods, and small commodity trading. Yiwu International Trade City brings together suppliers across multiple halls covering toys, party supplies, seasonal novelties, and impulse-buy products across a wide range of price points and styles.
For importers, Yiwu is the right choice when low minimums, mixed containers, and broad product variety matter most. It works especially well for buyers testing the market, building seasonal assortments, or combining multiple SKUs in one shipment. Compared with more factory-driven toy cities, Yiwu is stronger for wholesale convenience and speed than deep OEM product development.
How to Source Toys Product from China
Four ways to find toys suppliers. Most successful importers use multiple approaches at different stages.
Search on 1688
Search on 1688
1688 is Alibaba’s domestic B2B marketplace — where Chinese factories trade with each other. For toys, that means injection moulding factories, plush toy workshops, and finished toy pricing at domestic wholesale rates.
How to Find Toys Suppliers on 1688
1
Search in Chinese
Use product names in Chinese (e.g. 玩具 for toys, 积木 for building blocks). WorldFirst’s AI Sourcing Agent translates for you.
2
Filter by toys hubs
Set the supplier location filter to Shantou (汕头), Yiwu (义乌), or Dongguan (东莞).
3
Check factory badges
Look for 实力商家 (verified merchant) and 源头工厂 (source factory) tags. For toys, check for CCC and EN 71 certification.
4
Verify before paying
Cross-check the business registration. Pay through 1688 World Pay for CNY payment protection.
1688 is Alibaba’s domestic B2B marketplace — where Chinese factories trade with each other. For toys, that means injection moulding factories, plush toy workshops, and finished toy pricing at domestic wholesale rates.
How to Find Guangzhou
Suppliers on 1688
1
Search in Chinese
Use product names in Chinese (e.g. 玩具 for toys, 积木 for building blocks). WorldFirst’s AI Sourcing Agent translates for you.
2
Filter by toys hubs
Set the supplier location filter to Shantou (汕头), Yiwu (义乌), or Dongguan (东莞).
3
Check factory badges
Look for 实力商家 (verified merchant) and 源头工厂 (source factory) tags. For toys, check for CCC and EN 71 certification.
4
Verify before paying
Cross-check the business registration. Pay through 1688 World Pay for CNY payment protection.
1688 is Alibaba’s domestic B2B marketplace — where Chinese factories trade with each other. For toys, that means injection moulding factories, plush toy workshops, and finished toy pricing at domestic wholesale rates.
How to Find Toys Suppliers on 1688
1
Search in Chinese
Use product names in Chinese (e.g. 玩具 for toys, 积木 for building blocks). WorldFirst’s AI Sourcing Agent translates for you.
2
Filter by toys hubs
Set the supplier location filter to Shantou (汕头), Yiwu (义乌), or Dongguan (东莞).
3
Check factory badges
Look for 实力商家 (verified merchant) and 源头工厂 (source factory) tags. For toys, check for CCC and EN 71 certification.
4
Verify before paying
Cross-check the business registration. Pay through 1688 World Pay for CNY payment protection.
Trade Shows for Toys
PHASE 1 STARTS IN 0 DAYS
Going to Canton Fair?
Phase 1APR 15 - 19Electronics, Machinery, Lighting
Phase 2APR 23 - 27Consumer Goods, Home, Gifts
Phase 3MAY 1 - 5Textiles, Apparel, Food
We're heading to Canton Fair, come join us.
Find us at Canton Fair
Countdown to
Canton Fair 2026 Spring
0
Days6
Hours45
Min50
SecOther Electronics Trade Shows 2026
All at or near Canton Fair Complex, Pazhou
APR
8
APR
10
China Toy Expo (CTE)
All toy categories, licensing
ShanghaiAPR
23
APR
27
Canton Fair Phase 2
Consumer goods, toys, gifts
GuangzhouJUN
18
JUN
20
Shantou Toy & Gift Fair
Plastic toys, electronic toys, plush
ShantouOCT
16
OCT
18
China Licensing Expo
Toy licensing, character IP
ShanghaiOCT
23
OCT
27
Canton Fair Phase 2 (Autumn)
Toys, consumer goods, gifts
GuangzhouToys Markets & Wholesale Districts
Key wholesale markets, factory districts, and production clusters for sourcing toys products across China.
Chenghai Toy Market
澄海玩具市场
China's toy capital. 50,000+ enterprises, plastic toys, RC cars, educational toys.
Best for: Plastic toys, RC cars, educational
汕头市澄海区玩具城
Yiwu Toy Wholesale Market
义乌玩具批发市场
World's largest toy wholesale market. Every toy type, MOQs from 1 carton.
Best for: Wholesale, mixed containers, low MOQ
义乌国际商贸城一期、二期
Dongguan Electronic Toy Zone
东莞电子玩具产业园
Electronic toys, STEM kits, smart toys. Higher tech integration than Shantou.
Best for: Electronic toys, STEM, smart toys
东莞市横沝镇电子玩具园
Download the China Sourcing Map
A 300+ page sourcing report covering 6 regions, 20 sourcing cities, and 24 product categories — built from real supplier data and WorldFirst's 150,000+ factory network. Free for importers.
20 city deep dives with industrial cluster maps
24 category guides with pricing benchmarks
6 regional shipping and logistics guides
Supplier verification frameworks
Payment protection and landed cost guides
Download the China Sourcing Map
A 300+ page sourcing report covering 6 regions, 20 sourcing cities, and 24 product categories — built from real supplier data and WorldFirst's 150,000+ factory network. Free for importers.
Download the China Sourcing Map
A 300+ page sourcing report covering 6 regions, 20 sourcing cities, and 24 product categories — built from real supplier data and WorldFirst's 150,000+ factory network. Free for importers.
20 city deep dives with industrial cluster maps
24 category guides with pricing benchmarks
6 regional shipping and logistics guides
Supplier verification frameworks
Payment protection and landed cost guides
Toys Sourcing FAQ
17 answers organised by topic
Instant & Free Payments to Verified Suppliers
When both you and your supplier hold a WorldFirst account, payments are faster, cheaper, and safer.
Instant arrival
Between WorldFirst accounts, payments arrive instantly. No middleman banks, no waiting.
Zero transfer fees
No transfer fees between WorldFirst accounts. Keep more of your margin on every order.
Verified suppliers
We verify your supplier holds a valid business license and export license before processing your payment.
Instant arrival and zero transfer fees apply to payments between WorldFirst accounts. Standard international transfers are also supported.
No monthly fees · No minimum balance
Instant & Free Payments to Verified Suppliers
When both you and your supplier hold a WorldFirst account, payments are faster, cheaper, and safer.
Instant arrival
Between WorldFirst accounts, payments arrive instantly. No middleman banks, no waiting.
Zero transfer fees
No transfer fees between WorldFirst accounts. Keep more of your margin on every order.
Verified suppliers
We verify your supplier holds a valid business license and export license before processing your payment.
Instant arrival and zero transfer fees apply to payments between WorldFirst accounts. Standard international transfers are also supported.
No monthly fees · No minimum balance
Instant & Free Payments to Verified Suppliers
When both you and your supplier hold a WorldFirst account, payments are faster, cheaper, and safer.
Instant arrival
Between WorldFirst accounts, payments arrive instantly. No middleman banks, no waiting.
Zero transfer fees
No transfer fees between WorldFirst accounts. Keep more of your margin on every order.
Verified suppliers
We verify your supplier holds a valid business license and export license before processing your payment.
Instant arrival and zero transfer fees apply to payments between WorldFirst accounts. Standard international transfers are also supported.
No monthly fees · No minimum balance
Your Supplier Is Probably Already Here
WorldFirst is part of Ant International — one of the largest payment networks in Asia. Your money moves through local rails, not slow international wires.
1.5M+
Businesses on WorldFirst
150k+
Verified Chinese suppliers
200+
Countries & regions served
20+
Currencies supported
With 150,000+ verified Chinese suppliers already on the network, chances are yours is too. When they are, payments arrive instantly with zero transfer fees.
Your Supplier Is Probably Already Here
WorldFirst is part of Ant International — one of the largest payment networks in Asia. Your money moves through local rails, not slow international wires.
1.5M+
Businesses on WorldFirst
150k+
Verified Chinese suppliers
200+
Countries & regions served
20+
Currencies supported
Your Supplier Is Probably Already Here
WorldFirst is part of Ant International — one of the largest payment networks in Asia. Your money moves through local rails, not slow international wires.
1.5M+
Businesses on WorldFirst
150k+
Verified Chinese suppliers
200+
Countries & regions served
20+
Currencies supported
With 150,000+ verified Chinese suppliers already on the network, chances are yours is too. When they are, payments arrive instantly with zero transfer fees.
How It Works
1
Add your supplier’s details
Enter their company name and Chinese bank account number. We verify it against their business registration before your money moves.
2
Lock in your rate
See exactly what you’ll pay in your currency. The rate you see is the rate you get — no hidden deductions.
3
Send and confirm
Hit send. If they’re on WorldFirst, they see it instantly. You get a confirmation — no more chasing on WeChat.
No monthly fees · No minimum balance
How It Works
1
Add your supplier’s details
Enter their company name and Chinese bank account number. We verify it against their business registration before your money moves.
2
Lock in your rate
See exactly what you’ll pay in your currency. The rate you see is the rate you get — no hidden deductions.
3
Send and confirm
Hit send. If they’re on WorldFirst, they see it instantly. You get a confirmation — no more chasing on WeChat.
No monthly fees · No minimum balance
How It Works
1
Add your supplier’s details
Enter their company name and Chinese bank account number. We verify it against their business registration before your money moves.
2
Lock in your rate
See exactly what you’ll pay in your currency. The rate you see is the rate you get — no hidden deductions.
3
Send and confirm
Hit send. If they’re on WorldFirst, they see it instantly. You get a confirmation — no more chasing on WeChat.
No monthly fees · No minimum balance
Source Smarter, Pay Safer
We've helped 1.5 million businesses move money across borders since 2004. We've watched thousands of importers transition from marketplace platforms to direct factory sourcing.
The ones who succeed did their homework — they understood the cities, verified their suppliers, and protected their payments before wiring their first deposit.
That's why we built this guide. So you can source with confidence and pay with certainty.
Source Smarter, Pay Safer
We've helped 1.5 million businesses move money across borders since 2004. We've watched thousands of importers transition from marketplace platforms to direct factory sourcing.
The ones who succeed did their homework — they understood the cities, verified their suppliers, and protected their payments before wiring their first deposit.
That's why we built this guide. So you can source with confidence and pay with certainty.
Source Smarter, Pay Safer
We've helped 1.5 million businesses move money across borders since 2004. We've watched thousands of importers transition from marketplace platforms to direct factory sourcing.
The ones who succeed did their homework — they understood the cities, verified their suppliers, and protected their payments before wiring their first deposit.
That's why we built this guide. So you can source with confidence and pay with certainty.